These books are all located on the main floor of the library.

American Incomes: Demographics of Who Has Money (2005)      REF HC 110 .I5 A44 2005

American Generations Series (2004)
Baby Boom    REF HF 5415.33 .U6 R877 2004
Generation X     REF HF 5415.33 .U6 G462 2004
Millenials     REF HQ 796 .M479 2004
Older Americans    REF HQ1064 .U5 O43 2004

American Marketplace: Demographics and Spending Patterns (2009)      REF HA 203 .A635 2009

Atlas of the American Economy (1994)     REF HC 103 .A49 1994

Best Customers (2009)      REF HC 110 .C6 B47 2009

Business Statistics of the United States (2004)    REF HC 101 .A131222

Dictionary of Retailing (2009)     REF HF 5429 .O788 2009

Economic Indicators Handbook (2002)     REF HC 103 .E26 2002

Encyclopedia of American Industries (2008)     REF HC 102 .E53 2008

NAICS (2007)     REF HF 1042 .N67

Standard & Poors Industry Surveys (available until March 8, 2010 only)

To find books that you can request and check out, use I-Share
Possible searches:

Business Source Elite
Search for articles. Use the Find It button to see if an article is available in full-text.

Standard & Poor's Industry Surveys (available until March 8, 2010 only)

Company Information from Lexis-Nexis (includes Hoover's in-depth information)

Hoover's

Statistical Abstract of the United States

Google Scholar Use "Check Lake Forest College" to see the article in full text or to request it

Company's website

Company's annual report (go to AnnualReports.com)

Bigcharts.marketwatch.com
(you can request an annual report free of charge)

MarketResearch.com
Academic-market researchreports on a variety of consumer products

Mintel Reports Database
Market research reports focusing on consumer products, lifestyles, retailing and international travel

Knowthis.com
"A knowledge source for marketing," link goes to tutorial on how to write a marketing plan

Factmaster

• RefWorks (www.refworks.com/refworks)
• Lake Forest College Citation Guides for Online Sources (APA)
• Hacker Guide Companion Website for APA